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Mobility-as-a-Service Initiatives and Opportunities in 100 Cities Report

Mobility-as-a-Service (MaaS) has rapidly gained acceptance in Europe and is being deployed in other parts of the world. Helsinki’s experience with the Whim app has set the ground for other cities across the world to follow suit. The large number of active subscriptions of Whim app suggests that users are increasingly exploring the shift from private car ownership to the shared use of resources. MaaS is also generating greater level of data for cities and transit authorities. The rising popularity of the concept among users, investors, transit agencies and operators alike has prompted many city transport authorities and policymakers to invest in the deployment of MaaS models in their respective cities.

In light of these developments and to highlight the opportunities in the MaaS segment, Global Mass Transit Research has released the first edition of the Mobility-as-a-Service Initiatives and Opportunities in 100 Cities Report in June 2020, the most comprehensive and up-to-date study on this segment. The report provides detailed information on 100 cities in 29 countries, which have recorded MaaS-related developments or have plans for introduce MaaS.

The key highlights of the report are:

  • Of the 100 cities covered in the report, 12 are in North America, 2 in Latin America, 27 in Asia Pacific, 58 in Europe and 1 in the Middle East.
  • Of these 100 cities, MaaS has been deployed in around 44 cities. Nearly 80% of the cities plan to expand their MaaS services and offerings.
  • Going forward, North America, East Asia and Europe are the high potential markets for MaaS deployments.
  • Since transit payments play an important role in achieving various MaaS levels, 35 of these cities plan to deploy new fare media. Interestingly, bank cards are the most popular choice for transit payments in these 100 cities, followed by mobile ticketing.
  • In terms of integration of transit payments, 58 cities have ticketing integration across public and private transport operators. Majority of these cities are in Japan, Germany, the US, Netherlands and Australia.

The report comprises two distinct sections.

Part 1 of the report (PPT format converted to PDF) provides an analysis of the current status of MaaS and opportunities in 100 cities. It discusses key emerging trends and outlook for the next decade, ridership trends, MaaS levels, government policies, initiatives and standards; recent developments; ticketing and payment solutions for MaaS; integration and interoperability; market outlook for MaaS; outlook for shared mobility and on-demand mobility; plans of cities to deploy MaaS; plans for deployment of advanced fare media; plans for establishment of a single payment channel; outlook for ABT and open payment systems; profiles of key MaaS players; etc.

It also provides an analysis of regional initiatives and opportunities across North America, Latin America, Asia Pacific, Europe and Middle East & Africa. It provides detailed information on initiatives in 14 countries - Australia, Austria, Belgium, Finland, France, Germany, Japan, The Netherlands, South Korea, Spain, Sweden, Taiwan, United Kingdom and the United States.

Part 2 of the report (MS Excel database) provides updated information on 100 cities that present significant opportunities for MaaS. It covers 29 countries organised into five regions: North America, Latin America, Asia, Europe, and Middle East & Africa.

Each city profile provides information on:

  • Population
  • Public transport agency and operators
  • Public transport modes operated in the city
  • Key agency(ies) supporting MaaS in the city
  • Telecom operators in the city
  • Existing smart cities plan
  • Shared-mobility services available in the city
  • On-demand mobility service available in the city
  • Total annual ridership (operator-wise/developer-wise)
  • Annual existing shared mobility and on-demand mobility trips
  • MaaS level in the city (1 to 4)
  • MaaS platform supplier
  • Funding for MaaS
  • Existing shared mobility platform suppliers
  • Existing on-demand mobility platform suppliers
  • Existing trip-planning apps
  • Current fare media (paper tickets, RFID tokens, contactless smartcards, bank cards, mobile ticketing, etc.)
  • Account-based ticketing and open loop payments
  • Integration across modes/ across operators/ across regions/ retail/ parking/ value-added services
  • Planned new systems or extensions (rail, bus/BRT, etc.)
  • Planned entry of new private operators
  • Plans to deploy MaaS
  • Planned smart city initiatives/ nation-wide initiatives
  • New fare media planned (contactless bank cards, mobile ticketing, etc) for existing or new systems
  • Contract status (awarded, under planning, under bidding)
  • Plans to deploy ABT
  • Plans for integration and interoperability
  • Plans to deploy open loop payments

The report is useful to organisations interested in the MaaS segment – transport authorities/agencies, transit operators, taxi fleet operators, ride-hailing and ride-sharing service providers, micro-mobility providers, ministries and government departments, solution providers, system integrators, fleet management software providers, technology platform suppliers, car-leasing and renting service providers, fare collection system suppliers, ticketing infrastructure providers, investors, consultants, ICT infrastructure providers, insurance companies, regulatory organisations, R&D institutes, academic institutions, etc.

The report was released on June 25, 2020.

The report is available in PPT format (converted to PDF) with detailed information in MS Excel database format. It is priced at USD4,000. As a special offer for Public Transport Authorities/Agencies, the report is priced at USD3,500.

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For further inquiries, please contact:

Surbhi Rakheja
Mobile: +91 783 849 1997
Email: surbhi.rakheja@globalmasstransit.net